Oh, the roads you will travel in trying to figure this one out.
White papers stand somewhere between an article and a promotional brochure. They contain useful information, show how a problem can be solved with the help of certain products or services, and they push readers towards purchasing those products or services.
Steps for Writing a White Paper Identify the main problem your audience is facing and form a solution to the problem. Determine the competence of the audience. Choose the most acceptable style for your target audience.
On the other hand, if you write a white paper for households, being formal and using case-specific terms will discourage your audience from reading your work. In it, tell readers what their main problem is and describe it. Then you must provide proof that the problem really exists. When you state an issue, readers may not believe you.
List additional smaller problems. Sometimes, describing only one problem, even if it is significant, is not enough to make people understand that actions need to be taken immediately.
This part of a white paper is great for setting standards, which would indirectly speak in your favor, and which your readers will use to judge your competitors. For example, you can argue in favor of using a specific type of software that your company is producing for solving certain problems.
Introduce your company, and your product. Explain why it is specifically your product or service a customer should buy, and why the solution you are offering is the best of all possible solutions.
Create a summary, and proofread and edit your piece of writing. Topic Selection The topics for this type of writing tend to follow industry trends. Usually the most pressing issues of certain activities influence the writing.
A list of possible topics may include: They can also circulate among groups of people who resend them out via email or pass out printed copies hand-to-hand.
Your white paper can be read by different types of readers who will see the same problem from completely different viewpoints. For example, system administrators will be interested in the technical capabilities of an operating system a company produces, whereas average users will most likely be interested in its entertainment and multimedia features.
There is no right way or common standard for formatting a white paper. Within its text, various formatting decisions can be used, such as different indentation of paragraphs from the edges, and different fonts and line spacing.
The tone of a white paper should be serious and professional. No jokes or slang are appreciated in this type of writing. This document helps solve issues and is not designed for entertainment. Do call for action at the end of the paper. Ask your audience to call a specific phone number, visit a website, buy a sample, or try out a trial version.
Do try to make it no longer than pages. Do use various images, charts, and diagrams. Graphical displays can be effective for reinforcing your points. A sound idea is to put some key points, quotes, or short summaries aside from the main text, and that is when sidebars and callouts are useful.
Do take breaks when working on a white paper.
Put it aside for at least hours and do some other work or relax. If you have enough time, return to the document in a day or so. This will help you take a fresh look at what you have written, or you may come across an interesting idea during this time.
Complex concepts and highly-detailed scientific explanations will make the white paper boring and difficult to comprehend. As an indicator, observe yourself while writing. If you are bored, then your target audience most likely will also be bored.
If you do, nobody will read on further than this part. Your potential customers must be able to see what the product or service you are offering is designed for and how it can help them solve their issues, and not simply how good it is.
If there are too many terms and concepts that need to be explained, make a glossary at the end of the document. If you compose a catchy heading that represents the key problem your readers are interested in, it will make them want to read on.
It is definitely not enough to know their sphere of activity, main duties, and a couple of company names.Good technical writing is clear and concise. This technical writing style guide covers such topics as tenses, active vs. passive voice, and punctuation.
For more support in technical writing, look at the PathWise Technical Writing one day training course. Quick Guide to Writing White Papers that Convert by Stephanie Tilton November 29, B2B content marketing expert Stephanie Tilton provides quick and easy tips for writing white papers that make an impact in this latest how-to guide in OpenView’s Content Snapshot series.
The ultimate guide and downloadable template for building, writing, and sharing a white paper for content marketing - or any industry. A Step Guide to Writing a Compelling ICO White Paper July 16, by FWJ 1 Comment As interest in Initial Coin Offerings continues to grow, the market has established a set of ICO guidelines that insists every team needs a white paper.
With different industries using different styles for their white papers, it can be tricky to put together one definitive guide to the correct white paper format. To help you out, we've put together a list of the common white paper formats that will guide your next piece of writing.
outlines for writing white papers. The people who develop these templates desperately want all white papers to ﬁt into one mold. But the contents of effective white papers, like the contents of other WHITE PAPER WRITING GUIDE.
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